← Project index
RecordWeb3D · AR · Beauty
L’Oréal Web3D & AR Hair Styling Experience
Engineered an interactive Web3D and AR platform enabling users to experiment with real-time digital hair styling.
- Organisation / Context
- L’Oréal
- Role
- 3D/XR engineer
- Timeline
- 5 months
- Date
- March 2024
Overview
Collaborated on the development of an interactive Web3D and AR experience for L’Oréal that allowed users to explore and customise hairstyles in real time. The platform combined realistic visual rendering with responsive interaction to support creative experimentation. Advanced 3D assets and optimisation techniques ensured performance across devices. The experience blended beauty, creativity, and immersive technology.
- Outcome
- Responsive digital hair exploration across devices
Engineering
- 01Built real-time controls for exploring and customising digital hairstyles.
- 02Balanced visual fidelity with browser and mobile performance.
- 03Integrated optimised 3D assets into a responsive consumer experience.
- Stack
- Three.js · WebGL · WebXR · React · TypeScript
Media
Project views
02
